Scandi Sewing: Interview with Named

In January 2021 Named are offering 15% discount to Modista newsletter subscribers! From February onwards the discounts will be exclusive to Patreon members – find out more here.

This month the Modista world sewing tour is in Scandinavia! Each month I round up some of my favourite sewists and brands from a region so that you can discover some sewing goodness you might not have come across before. You can find my Scandi sewing guide here.

If you’re signed up to the Modista Newsletter you’ll know that Named are offering subscribers an exclusive 15% off their patterns in January. Started by sisters Saara and Laura in Helsinki, Named is one of the biggest, well, names in indie sewing and their gorgeous designs have taken the home dressmaking world by storm. Here they tell us a bit more about Named, their favourite patterns and what’s next for their business…

What has been the journey of Named?

The two of us, Saara and Laura, have been sewing for a hobby since we were children. We founded our own pattern label Named in 2013, and have been working on creating sewing patterns ever since. It has been a wonderful journey so far, and we cannot wait for what the future will bring!

This month on Modista the Scandinavian sewing community is featured. Would you say your patterns are influenced by Scandi fashion/design, and if so how?

Yes, we would definitely describe our aesthetic very Scandi-influenced. We love simple and clean-lined designs with fun, even architectural constructions.

How has 2020 changed your business, and what is next for Named?

2020 was a very busy year for us, and it changed us and our brand a lot! First of all, we released our new web shop and our renewed pattern packaging. We also hired our very first employee Tessa, who now takes care of our customer service and social media. We have also been working on something great that will be released in the spring of 2021….!

What has been your most popular design to date, and was there a “lightbulb moment” for when it became so loved?

Our most loved pattern has definitely be the Kielo wrap dress. The original pattern was released in 2014, and in 2020 we released a completely new version of the Kielo pattern, making it a 2-in-1 pattern with a jumpsuit variation. It’s hard to say when and why it became so popular, but it has been our most loved pattern for years now.

The Named Kielo wrap dress and jumpsuit

Have you seen any particular hacks or takes on one of your patterns that you’ve really loved and been inspired by?

We see these hacks all the time, and are always stunned by how cool, innovative and creative the sewing community is! Our favorites are usually styles that have been sewn from recycled or upcycled materials.

What does the average day in the life look like at Named?

Our days can look very different, depending on what we’re working on at the moment. There’s actually not very much glory, and mostly our work consists of vety basic office work – replying emails, having video meetings and so on. When we work on new patterns, there’s also lots of sewing, pattern making and other creative work which is of course refreshing!

Named Reeta

Are there any indie sewing patterns or companies that you are really loving right now?

Our all-time favorites (and role models!) would include Papercut Patterns and Deer and Doe. We also love Friday Pattern Company, and DP studio!

Deer & Doe Acajou trousers

And finally….what’s on your sewing machine right now?

We are currently working on a new style, which will be released later this year. It is still in the prototype-stage, but we’re hoping to start sewing samples later this spring!

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